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France luxury industry has become a benchmark of brands in the world,has many such as Louis Vuitton, Hermes,cartier love bracelet 18k yellow gold,Chanel, luxury brands,cartier love bracelet price 2011, attracted global consumers eyes.
Leading marketing consulting companies which released in April of this year's top ten of the world's most valuable luxury brands (Louis Vuitton, and love mashi, Gu Chi, and Chanel, Hennessy, labour, and Moet & Chandon, and Cartier, and FENDI, and Tiffany), France brand with 6 seats,Louis Vuitton and love mashi respectively $ 19.78 billion and $ value of being on the first and second.
Intergenerational opportunities of tradition and history, creating a France luxury goods industry. During the long development process, excellent quality, perfect technology, has a long history, legends, stories and articles of the uniqueness and originality, and added value to luxury brands. Modern means of financing and unique marketing strategies for plug in wings of luxury enterprise. Brand: originated shortly before the fame, exists in the quality, France Luxe higher business school management project Deni·molisai to the Executive Director of the economic information daily reporters, France the luxury goods industry comes from traditional technology, famous brand in today's history can be traced back to the 18, 19 or early 20th century. Whether it's in the era of manual workshop or the brand era, whose survival is always quality and workmanship, whether it be the luxury goods industry, or any other industry. He said that before the brand created, whether it is Chanel or Dior, all high fashion industry is relying on manual quality control in the workshop to ensure industry-wide reputation. Once the brand is established, even if the designer has died or left, the brand will not be so bleak. Such as Kenzo gaotianxiansan designer after he left the design team, still enduring brand.
Classic: traditional crafts modern operations "innovation is the DNA of the luxury goods industry," bokena States that "every time progress is inseparable from the creation of this industry. "She said, high in the garment industry, Christine · Christian Dior, and qiaozhi·Amani, and Eve · Saint Laurent, designers are innovators. Their innovative ideas, high fashion industry continued to emerge and creating classic. Dior himself once said: "we're not tailors, we thought of the maker. "Over the years, the apparel industry innovation and trend of the times, and the mass of closely integrated and interactive fashion. In the 1960 of the 20th century, the campus culture in Britain and the United States began to affect France fashion designers. A large number of designers through the traditional, design of surprising new. For example, Pierre Cardin, drawing inspiration from China, at the University of Paris fashion show was organized for the first time, the students under Chinese tunic suit wearing (boxina is interpreted as a "collar dress") designed clothes. Therefore, each era of fashion will be engraved with its brand.
In addition, marketing innovation. Bokena said that the Queen of fashion KEKE·xianaier designer himself is a commercial business model. Shop is not a simple sale of clothing in her business, and even acts as a fashion consultant's role. Louis Vuitton even the shops are designed to be as museums, the purpose is to attract customers. Chanel also invest in movie industry, successful film biography of the founder of KEKE·xianaier films, Chanelbrand like chanel walletmore popular. Keeping up with the pace of the information age of the luxury goods industry, shops, magazines cover to the TV, the Internet, new luxury experience activities in the various marketing public relations tools.
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